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A cancelled appointment can be a let-down, but nothing is worse than preparing for a customer who does not show up with any notice! With holidays and peak seasons around every corner, it is a waste of time and a missed revenue opportunity to prepare and hold a room for a customer that forgets they have an appointment. The goal with peak seasons is to try to get every boarding room filled and it ...
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Did you know that from 2008 to 2013, pet owner spending on services increased 40.6%? This was partially a result of pet businesses adding new services to their facility. Doing so gave customers more reasons to come back in the time between their pet’s monthly grooming and increased their spend on each visit. Imagine how much more revenue your facility can generate just by adding one or two more ...
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Stephen Covey, the author of the successful book, The Seven Habits of Highly Effective People said, "An empowered organization is one in which individuals have the knowledge, skill, desire, and opportunity to personally succeed in a way that leads to collective organizational success." If an employee feels confident in their role at your business and understands how their actions help your ...
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Introductory offers are a great way to get new customers to try out your services and voluntarily offer their information as a means for you to contact them. According to the White House Office of Consumer Affairs, it is 6-7 times more expensive to acquire a new customer than it is to keep a current one so once you get someone in your door, you want to make sure you are nurturing that ...
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It’s time to introduce a new term to your business strategy: guerilla marketing. You may already be implementing tactics of guerilla marketing without realizing it! The definition of guerilla marketing (thanks to Google) refers to “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product”. Implementing a guerilla marketing action plan can be ...
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Productivity does not mean you are constantly moving and doing tasks left and right. Productivity should mean you are being efficient and allocating your work time properly. “I’m busy right now.”“I have too much to do.”“I don’t have the time.”These are phrases commonly used as excuses to not take a few minutes to prepare yourself to be productive. Preparation is an essential part of the workflow. ...
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So, what’s the “cache”, you might ask?A cache is a storage space for information and visuals that your browser automatically downloads when you’re surfing the internet. Each web browser you use (Google Chrome, Safari, Firefox) has it’s own cache. For example, when you visit the PawLoyalty web page, your cache for Firefox will automatically download PawLoyalty’s logo and store it. Firefox will ...
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We all know that when people are looking for new information, one of the first places they go is to the internet. In fact in 2014, there was an average of 6 billion google searches made per day. There are tons of pet resorts on the web, so how do you increase your ranking in search engine results and place yourself above the fold? 1. Back-linksA back-link is a link to your website that is ...
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The death of a pet is hard on any owner. Make it a part of your customer service plan to prepare for this situation because it’s inevitable and you don’t want to be caught off guard. It’s not easy to know what to say or do when one of your clients is grieving over a pet, but all of your customers will appreciate your time, comfort, and support through this hard time.Our own ways of mourning tend ...
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“Dogs are people too!” is a commonly heard amongst the canine-loving community. Dogs do feel the same stress response that we humans feel when we are put into uncomfortable situations. When welcoming a new dog, most facilities require a temperament test to see how dogs respond to humans and other dogs. If you find that a dog is skittish about staying the night then you’ll want to make sure you ...